2020参赛作品 > Buchanan's Two Souls Whisky

标签设计 | forceMAJEURE Design

2020 · Buchanan's Two Souls Whisky


Buchanan's is one of the most revered Scotch whisky brands sold throughout Latin America. For over 130 years, this Scottish distillery has been crafting unique blends enjoyed by whisky aficionados in Mexico, Central, and South America.

"Two Souls" is a tribute to the strong bond that exists between Buchanan's generous spirit and the poetic and festive soul of the Mexican culture. Buchanan's latest creation brings an innovative and disruptive twist to the category, for the first time in whisky history, by finishing the blend in oak barrels used to age Don Julio tequila. For this occasion, we were tasked to bring "Two Souls" to life through the creation of a unique and innovative design system, including creative strategy, packaging, and POS.

We wanted to maintain Buchanan's key branding assets while giving a meaningful homage to Mexican culture and spirit. To create a strong visual identity for this extraordinary innovation, we crafted a black matte label that incorporates a single, brilliant point of focus: a vibrant teal agave plant illustration that glows in the dark. The charcoal gray packaging, highlighted by touches of teal, reinforces the status of this new expression. The unique blend lives in its same iconic Buchanan's bottle that we designed six years ago, a favorite of Buchanan's consumers throughout Latin America since then.

The new design brings the perfect balance of authenticity and vibrancy, creating a modern and unique addition to Buchanan's collection of fine spirits.


We wanted to maintain Buchanan's key branding assets while giving a meaningful homage to Mexican culture and spirit. To create a strong visual identity for this extraordinary innovation, we crafted a black matte label that incorporates a single, brilliant point of focus: a vibrant teal agave plant illustration that glows in the dark. The charcoal gray packaging, highlighted by touches of teal, reinforces the status of this new expression. The unique blend lives in its same iconic Buchanan's bottle that we designed six years ago, a favorite of Buchanan's consumers throughout Latin America since then.


The new design brings the perfect balance of authenticity and vibrancy, creating a modern and unique addition to Buchanan's collection of fine spirits. This is a new introduction (launched in October) to the Buchanan's portfolio of products, and sales figures are not yet available.