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Gallery > Up High Full Nutritional Drink (Meal Replacement)

Up High Full Nutritional Drink (Meal Replacement) | Cai Fengsheng from Shanghai Institute of Visual Arts

2017 · Third Prize for Students


The package design is inspired from the gymnastic bars. To target younger consumers, the illustration on the package is different fruits standing on leaves and surfing in the colorful world, which is coherent with the product name "Up High" (A humorous expression among Chinese netizens which means "get up and get high". Here "high" does not stand for "taking drugs" but "to be excited and positive about your life"). Another highlight of the packaging is that consumers can use the bottom of one drink to open the other one, Such design cannot only help people who have sweaty hands to open the drink but add more fun to friends who buy the same drinks.