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Shaliwen Moon Cake | Charlie Leong

2017 · Marking Functional Award

The brand of SHALIWEN, founded in 1947, Changsha, Hunan province, has nearly 70 year’s history. This time for SHALIWEN moon cakes packaging design, adopting Chinese vintage style is not following suit, but is hoping to wake up the brand of the republic of China customs, restoring the brand founded at the beginning and adding some new elements in the meantime.