Truvivity by Nutrilite™ includes two products: Dietary Supplement (30 blister
packs) and Powder Drink (30 stick packs)
l Every element is custom designed to intrigue and impress:
l Telescoping design: Elongated sliding
cartons are a first for Amway. Both the supplement and powder drink packages
make a dramatic departure from traditional nutrition packaging by creating
aesthetic elegance and an engaging experience upon every use. Telescoping
functionality offers a unique and anticipatory experience that is luxurious
and iconic – the first step in an elevated beauty regimen. When fully
elongated, the telescoping tray even locks to keep the carton intact and
prevent product spillage.
l Reveal cover: Once opened, the
consumer encounters an elegant cover, which serves the dual purpose of
building momentum for the first view of the supplements and keeping them from
dislodging during global distribution. Tabs on either end keep the reveal
cover securely in place, to preserve the premium presentation.
l Tray and insert: The custom tray
includes a slotted insert, with each slot holding two single-dose,
leaf-shaped blister packs intertwined in an elegant arrangement that evokes
the petals of a flower and cues the ‘Best of Science, Best of Nature’
NUTRILITE™ brand positioning. This slotted design allows efficient soldier
packing of 30 doses into a single carton, while slots keep the blister packs
orderly arrangement throughout product use up.
l Unexpected finishes: The proprietary
package employs several innovative printing techniques. Liquid Soft Feel™
coating on the sleeve delivers a sophisticated tactile experience from first
touch while durably repelling fingerprints, so the package stays beautiful
through its lifecycle. The matte finish is highlighted by the reflective logo
in Liquid Lustre™ and subtly emanating rays of light in Pearl Overlay, signifying
‘Beauty From Within.