These entries are designed mainly based on the product development
philosophy of “Natural with no additives” and the brand idea of “Let the nutrition
back to real, let the life back to real”. It highlights the product
characteristics of “natural, no additives, soybean nutrition” and shows a
green, high quality product image. Indicating color of the LOGO is green, which
lets consumers to feel the smell of nature.
Overall designs of these series soymilk products are concise and
elegant, and highlight the sense of nutrition and quality. They also have different
bright spots in each design of different SKUs. The organic soymilk highlights
the product benefits and sense of quality through metalized effect，and appears the organic
concept through the hand-drawing style picture of a farmer planting soybean.
The pure soymilk highlights the concept of “true pure” with concise design
style, shows the sense of quality through metalized effect and the sense of
natural green through the picture of green fields. The plain soymilk highlights
the product nutritional image and soymilk category attributes through the
picture of soymilk flowing into the soybean fields.