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Weimu Farm | JAN Creation Boutique Co.,Ltd

2017 · Marking Creative Award

The sauced meat cube by Weimu Farm is a typically local snack. In order to combine the brand feature with the product character, we choose illustration, integrating elements like nature, village and black pig. As a creative design, the figure of black pig is presented over all the packaging. Moreover, the customized game card of black pig even highlights the concept of leisure. Consumers can play cards with their friends and enjoy a wonderful time while tasting the delicious food. Such depiction of easy life is also an authentic representation of Chengdu lifestyle. In this way, consumers can experience Sichuan from aspects like taste, vision and culture from the product.