Gallery > Pepsi x UEFA Ltd Ed Cans

Pepsi x UEFA Ltd Ed Cans | PepsiCo Design & Innovation

2017 ·

Throughout 2017, Pepsi is celebrating life's "Live for Now" moments, and there is no better moment than in the uninhibited passion of a true football fan, especially at the UEFA Champion's League Final.

The Pepsi Campaign was truly global, with handwritten typography drawn in brushstrokes that conveyed the frenetic passion of a football fan. These letters were drawn in ten different alphabets so the Pepsi Campaign could become truly global.