2017, Pepsi is celebrating life's "Live for Now" moments, and there is no
better moment than in the uninhibited passion of a true football fan,
especially at the UEFA Champion's League Final.
The Pepsi Campaign was truly
global, with handwritten typography drawn in brushstrokes that conveyed the
frenetic passion of a football fan. These letters were drawn in ten different
alphabets so the Pepsi Campaign could become truly global.