2020 Entries > Kronenbourg 1664 Blanc Limited Edition

Label Design | Dragon Rouge

2020 · Kronenbourg 1664 Blanc Limited Edition



The client aimed to launch a limited edition for Kronenbourg 1664 Blanc in the China market in 2019. The packaging needed to be iconic,contemporary,and strongly relevant to the brand’s French origin.


Creative Concept: Visions Gourmands France is world famous for its gastronomy - being the home of the Michelin Guide and some of the most well respected chefs around. French fine dining has an intrinsic link to art,with its creative expression and the beautiful way the dishes are plated and presented.Our design was inspired by French chefs’ plating,distilling their plating styles into graphic language,to help tighten the connection between K1664,fine living,and gastronomy.


After its launch in April 2019,the concept of "Visions Gourmands” has been widely applied in brand communications and generated quite a heat among the consumers.