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Pavomea Chickpea Crisp | Jansword Design

2019 · 2019 Marking Visual Award

The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called "The Lady with the Ermine(1489-1490)" served as direct inspiration in creating four female figures reflecting the four different flavours of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn open. It is like a metaphor of every single people fighting with a social mask. The prism structure is also impressive.