Branding & Packaging for ODE Fine Foods.
(from Ancient Greek: ᾠδή ōdḗ) is a type of lyrical stanza and a brand new range
of Greek, premium food products. In Greece, odes were originally poetic pieces
performed with musical accompaniment.
logotype for the ODE range of Greek food products was designed with a constant
change in the letter-spacing as the different periods we find in poetry or the
measures of a song.
the ODE packaging identity, we let poetry inspire us to create a great range of
products and to literally treat them like works of art. Since many may never
realize how important a frame is to the enjoyment of a work of art, the ODE
Premium range was inspired by the one thing that all art has in common: the
frame. The containers were painted leaving a “see through” window that enhances
and defines the product without overpowering it. Just like a great frame made
for a great work of art.
the Premium Mass range, we opted for an earthier feel, taking inspiration from
the art in nature and the symmetry one finds – a honey comb or a line of trees
in a field – and depicting it through abstract illustrations and the colors of
Direction & Design: Alexandros Gavrilakis