Gallery > Hi Lemon- Lemons

Hi Lemon- Lemons | Beyond Design Company

2019 · 2019 Marking Functional Award





Lemons stimulate hormone production. Hormones are also synonymous with youth, the taste of youth is the taste of lemon, sour and astringent and lingering aftertaste. The "invisible hormones" and "tangible lemon" organic grafting, "Hi Lemon " came into being.
Break through the conventional packaging modeling, the designer cleverly lock lemons in the box. The simple usage of packaging materials made it easy to shape and restored the distinguishing characteristics of the brands. The key visual image on the packaging is a fashionable and cool gentleman, and the main color was selected to be bright lemon, creating the brand image of youth and energy.