Sharing Food & sending blessings are a
must-have for the Chinese New Year. But how to get rid of the aesthetic fatigue
of the traditional New Year gift box, find a balance between tasty and fun and bring
out new experience in the process of blessing and sharing, is the main task of the
entrant’s creative development this time.
From the appearance of the first paper red
envelope more than 100 years ago, to the advent of the electronic red envelope
in 2014, no matter how the form changes, the meaning of the red envelope to you
and me is always the delivery of the good blessing.’ Inspired by this, the
creative team packaged the ‘blessings’ into snacks and combined the traditional
Chinese ‘red envelope’ elements into the design of this ‘pig bless you’ new-year
package. They developed series of ‘red envelopes’ that you can eat!
12 boxes of snacks represent 12 New Year's best
wishes，with the image of a cute pig, happy and vivid.
Send blessings while sharing snacks and interacting with friends and family.
Whether it is the ‘Greeting Gift’ for the New Year or the ‘Starting- for- Work
Lai See’ after the year, this product will be a very practical choice.
One more thing, the team has left a ‘little
gimmick’ on the packaging- there’s an inside layer in each box which you can
place cashes or cards. In this way, the packaging of each small box is no
longer the waste paper thrown after eating, but can be used as a real red
envelope. The multi-use of packaging is not only environmental protection but
also add a bit of heartful and ritual feeling when sharing the snacks. Once the
box is shared, it gives a surprising experience when one opens the package. And
most importantly, the surprise can be easily DIY-ed by the users themselves.