Focusing on the fast growing cold-brewed tea
market, Caiyunjian first launched its Cold-brewed Green Tea 10:15, of which portability,
reliability and identifiability are taken into consideration in the package
design as well as the freshness for its outdoor consuming purposes.
1. The combination of black and bright green makes
the package a high-end brand image for the cool and different young consumers.
2. The unique numeral name, 10:15, enables the brand
to easily stand out of the traditional ones.
3. The visual focus is made from a combination of
the outline of triangular tea bags and the hour and minute hands of a clock.
4. The crystal tea bag makes it easy to go with
5. The tins sealed with aluminum foil secure the
freshness and safety and make it more valuable in appearance.