is a rich pomegranate wine with a brilliant red hue. The project is inspired by
nature and has biomimicry principles in its base. The naming also recalls to
gemstone ruby, which associates with the pomegranate seeds perfectly.
packaging describes the product perfectly from first sight. The aim was to use
minimum resources and get a maximum result by covering an ordinary wine bottle
with a unique structural metallic paper box that also can be considered as its
has a constructional design with a round base and hexagon body, which end ins a
triangle shape. If we line up the Rubin wines neatly, one next to the other,
from the top angle we see a perfect structure, which completely fills the
space, without any gaps, right like attached pomegranate seeds.
order to create the right visual effects, a special printing technique was
applied. As a result, we got deep ruby shades on matte-metallic paper with kind
of holographic effect, which has specific reflections from different angles and
imitates the sparkles of the ruby gemstone.
labelbox project with its attractive visual effect has an outstanding shelf
life, which effects directly on the merchandising strategy of the product and
makes it stand out in the competition.