Luxi agricultural products packaging design series include honey, eggs, peanuts, and cucumbers. The student entrant aims to enhance the 'sense of ceremony' of agricultural products' packaging through improve the content and visual design. By doing so the added value could be given to the agricultural products and also give consumers psychological satisfaction.
Some products have different qualities because of locating in different producing areas, and some places can be very famous if it is abound in some products or raw ingredients production. This is why people chase after "northeast black land rice" or "wuchang rice".
So the student believes that extracting various origin characteristic elements to design the packaging can make the brand more recognizable.