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YueLa | Three Squirrels

2019 ·




This time Three Squirrels redefined spicy glutton sticks ('latiao' in Chinese). With packages, the brand cooperated with some condom brand and made an overall design of one cool black exterior box with four inner packages that look like contraceptive products at the first sight. Customers would be surprised when they find what's inside is actually 'latiao'. The product renders well with customers, attracting topics and comments of around 1.2 million in addition to a turnover of over 100 million the year it was launched.