Chinese|EN

Gallery > One Hundred Years of Huichang Candied Fruit

One Hundred Years of Huichang Candied Fruit | Teng Yani - Communication University of China

2019 ·






One hundred years of Huichang is a brand with rich cultural heritage, and a hundred years of Huichang has accumulated high-quality production skills in history. The original brand name of Huichang in the past century is rather chaotic. Food packaging does not have a good brand concept. It does not highlight the sweetness of the 100-year Huichang production of candied fruit. It lacks a series of products. For this reason, the brand is re-planned, the trademark slogan is retained, and the style of the Republic is highlighted. sense. It consists of five kinds of candied fruit, and the fruit flower is used as the theme pattern and the color is extracted to carry out the packaging design.