Chinese New Year(CNY) is the peak gifting season in China to show and share Good Moment. With the purpose to strike a balance between CNY festival expression vs key product proposition of the Rich and Mellow taste, this CNY pack is revamped to provide consumers a sense of premiumness and the sense of traditional Chinese festive culture.
The pack for CNY is inspired by 'New Spring/??' that signifies the transformation of time and land within a year, from winter to spring, from the cold hard land to a land fills with blossoms. Floral motifs are hand-crafted to wrap the chocolates box together with a playful chocolate wave. The rich taste of chocolates and the box of spring garden awakens a sense of bliss and happiness, a moment filled with hope and a moment that is worth sharing.