Gallery > Skimmed milk powder

Skimmed milk powder | Peng Siyi - HUBEI INSTITUTE OF FINE ARTS

2019 ·






The audience of skimmed milk powder is mostly adults, so the characteristics of packaging design should highlight safety, modernity and a certain degree of artistry, in order to meet the growing aesthetic needs of the public. The pattern simulates the happy and comfortable situation of dairy cows on the grassland with abstract geometric shape. The color choice is mainly blue, supplemented by green. Blue is the color of the sky. It gives people the visual feeling of love, warmth and purity. Green is the synonym of non-polluting food. These two colors have high brightness and purity, bright and harmonious color. The design of packaging seal can make milk powder keep for a long time, act as a sealed container, and give consumers a safe and secure experience.