Entry submission deadline: Feb. 28th, 2019
Entry evaluation: Early March, 2019
Finalist notification: Late March, 2019. Nominees and winners will receive email notifications.
Marking Awards Ceremony: Apr. 23rd, 2019 at Hangzhou International Expo Center
Selection and Judges|
Director Global Strategic Initiatives
Head of Global R&D, AP
20-years experience in FMCG industry with
specialty in packaging and engineering; work experience in Coca-Cola, Aptar,
PepsiCo, Danone, and Robust. Used have taken the position of R&D director
Packaging Development, Custom engineering director, Associate R&D director
facility management, Associate R&D director packaging development, Package
manager, Engineering manager, Environment manager, and Production line manager
etc in these companies.
Gatorade Senior Director Innovation & Design
serves as Head of Design and Innovation for Gatorade
joins Gatorade in February 2011; in his Gatorade role, Xavi is in charge of
leading and creating the vision and development of Gatorade and Propel
Innovation and their expansion into technology platforms. Xavi leads also the
Brand Design team in the transformation of the brand towards a Global Sports
Nutrition Brand across the different consumer touch points including retail
theater, retail POS, packaging, build-outs, etc
was born in Barcelona where he earned a degree in Architecture. He has a
strong sports performance and design background stemming from his 11 years of
experience with Nike. His last job leading Nike Retail in Brazil where he
developed the Retail Strategy towards 2016 Olympics and 2014 World Cup.
Previously Xavi also led Nike’s Retail Team in Mexico and Spain. Before joining
Nike, Xavi spent two years in Mango as an Architect designing stores around the
A passionate sports enthusiast, Xavi enjoys
triathlon, running, skiing, surfing, and diving. In addition, he plays
soccer and is an avid fan of FC Barcelona.
Global Head of Visual Identity & Design
Business Development PMO
Mars Wrigley Confectionery
Lingli Sun, Sr. Packaging & Design
Manager role, joined Mars R&D in 2009 as a senior packaging scientist. She
has over 14 years of experience working in the functional area of packaging,
which has enabled her to gain rich experience in packaging innovation and
packaging industrial understanding.
CEO & Founder
BETC Design & BETC Asia
After studying international marketing in Paris, Berkeley and Tokyo
and completing a design degree of interior and product Design at the Domus
Academy in Milan, Christophe continued his globetrotting life by moving to Asia
to begin his professional career as a Brand Design Manager.
At the end of 2000 in Paris, Christophe
founded a global design entity on the in innovative industries market that he
created BETC Design. Today, Christophe develops his brand experience through a
holistic approach that combines the social sciences and a global creative
strategy. By drawing on all the different specialisms of the design industry,
he focus his reflection through the brand Rituals (products/services/places).
also lectures at the Parsons School for Design, IMF and the ‘Arts Deco’ and
carries out numerous assignments abroad.
Owner (Executive Creative Director)
Somchana Kangwarnjit graduated from King Mongkut's Institute of
Technology Ladkrabang with a degree in industrial design. In 2009, he founded
Prompt Design, helping his clients to build brands and businesses by delivering
new experiences in strategies and design executions. Prompt Design’s have more
than 100 clients include Nestlé, CP, Singha, Lotte, Meiji, Pfizer,
FrieslandCampina, Glico Ice Cream, Okamoto, Food Empire, Diageo Moet Hennessy
He is regularly invited to be a committee or jury member for
international design competitions (PENTAWARDS, Core77 Design Award, Asia
Student Package Design Competition (ASPAC), Dremel Design Award, DEmark, SME
Award etc.) and often serves as a guest columnist, guest celebrity designer and
professor for many publishers, corporate and top universities. His works have
been acclaimed internationally, winning numerous global awards: PENTAWARDS
PLATINUM, The Dieline Awards First Place, Red Dot Design Award, German Design
Awards, FAB Awards, Spark Awards, Communicator Awards etc.
Somchana is Board member of Thai Graphic Design Association (ThaiGa).
He is invited to be a keynote speaker at the TEDx ChiangMai. And his next
challenge is President of the Thai Package Design Association (ThaiPDA).
Somchana furthermore is an active member of the EPDA (European Packaging Design
René is forever looking for new ways of doing
things. She embraces change and encourages experimentation. She believes that
making mistakes is part and parcel of design while routine and established
methods are barriers to true creativity. René is an excellent communicator because she values
listening as much as talking. She also believes in building a strong team and
is pivotal in developing her own for JKR Shanghai, as she has been with many of
her previous work places.
Toronto then heading to Hong Kong, René has accumulated over 20 years of professional experience in the
industry. In 2007, René took on a new direction by relocating to Shanghai to continue her
pursuit in the design profession.
A native from
Hong Kong, René left for
overseas in her early teens and has studied and lived in the UK, USA, Canada
and Italy at different times. René obtained her first Diploma in Graphic Design from Sheridan College
Canada. She also holds a Masters Degree of Arts in Design from the Hong Kong
René is passionate about public speaking. She is
often invited to give speeches in creativity festivals and design institutes,
inspiring fellow colleagues in the creative industry and the next generation.
These events include Cannes Lions, Spikes Asia, FBIF etc.
Over the years, René’s clients have
included Mars, Mengniu, Liby, PepsiCo, Starbucks, Wrigley’s, J&J, Bacardi,
GSK, ABInbev, Unionpay, and Ritz Carlton. René has also led her team to win global recognition
in the A’Design Awards, Red Dot Design Award and the ROI Awards that celebrate
Founder & CEO
Partner & Creative Director
Springetts Brand Design Consultants Limited
Over 15 years-experience working with global brands Akzo Nobel, Wella, GSK, Unilever, Remington, Nestlé and Energizer. He is passionate that brands should create discussion, connect emotionally and ultimately create a difference.
Shenzhen Oracle Creative Design Co.,Ltd
Current Vice President of The Creative
Centre and Principal of KK Studio at ShenZhen Oracle Creative Design Co., Ltd.
From the year 2000,
Kang has been working among the packaging design industry. While serving for
over a hundred of enterprise companies, he has also created many more popular
commercial works with multiple brands, including Shangri-La, GREATWALL, MIOGEE,
hada valley and YANGHE etc. Meanwhile, he has won multiple international awards
in the field, of which includes iF DESIGN AWARD, Red Dot Award, Pentawards, The
Dieline Awards, A’Design Award & Competition as well as the GOLDEN PIN
DESIGN AWARD. He is also the first person in China to be awarded with the
Golden Award at the Pentawards, which is also known as the Oscar among the
L3 Branding Experience Design Center
Grant Li, founder of L3branding, who has
been focusing on brand experience design for many years, solving practical
problems and change the competitive landscape for international and domestic
brands to Co-brands include: Coca-Cola, NBA, mead Johnson, COFCO, Mengniu Dairy,
Uni-President and so on. He won numerous international Awards and recognition,
including Pentawards Gold Prize, IF Awards, One Show-Excellent Award, Japan's
Top Allow Asia, Hiiibrand, Graphic Design in China, and so on. The works have
been published in the Wall Street Journal and other international media, such
as the exhibition in American and Spain.
Peng Chong is a representative of Chinese new package designer. The founder
of Pesign Design. He has won many internationally prestigious awards such as
Pentawards, Reddot, World Star. He
has a long business relationship with many well-know companies like Mengniu Dairy, Zhangyu Group, Eastroc
Beverage, New Hope Dairy. Through the medium of packaging design ，he bring great market value to the brand ，besides, he is committed to the application of professional to
solve more social problems.
Global Food and Drink Innovator & Tg Green Tea Creator
Ideas 2 Launch Ltd
Sophia Nadur works for organizations and/or
their advisors across the globe that need help with developing better food
& drink portfolios and/or nudging consumer attitude/behavior change in
relation to what they put into their bodies day after day.
She has more than 20 years’ global
marketing & innovation experience with Coca-Cola, Mars, Unilever, and
Kraft/Mondelez, where she developed and led complex marketing activities and
NPD across multiple food & drink categories in Europe, China, the USA, and
Latin America. She is also a qualified lawyer and, more lately, the co-founder
of a London-based beverage startup that has developed a unique range of Middle
Kingdom inspired "better for you" beverages (www.drinktg.com) that
will support the growth of an emerging drinks’ category in the UK, Europe,
China, the US and elsewhere!
Sophia holds a BSc degree in Physiology
from McGill University, a LLB law degree from the University of London, and an
MBA from Warwick Business School. She is a mentor to numerous entrepreneurs and
business managers through WBS and the Arthur Lok Jack Graduate School of
Business. You can contact her via Linkedin
https://uk.linkedin.com/in/sophianadur, via WeChat snadur, or Twitter
Founder & CEO
A well-known industrial
The co-founder and CEO of Hot Design
15 years of project design experience, led the team in serving
Motorola, GE in the US, Belkin, Electrolux, Nongfu Spring, Junlebao,
Zhongxing Communication, and Super among other well-known international and national famous enterprises.
Winner of top awards at home and abroad such as Red Dot Design
Award、IF Design Award、Pentawards, China Red Star Design Award, and Successful Design Award
Top 100 Chinese Youth Designer of
the Ministry of Culture
Nominee of Top Ten Outstanding Youths of Chinese Industrial
Design by Dragon Design Foundation
Director of China Industrial Design Association
Director of Zhejiang Provincial Industrial Design Association
Top Ten Industrial Designers in Zhejiang
Ten Elites of Industrial Design in Hangzhou
Director of Hangzhou
Joan Josep Bertran
Founder & Director
JJ Bertran Studio
Since 2003, Joan Josep Bertran has run his
own studio mainly catering identity and packaging design for wine cellars and
The studio has had clients across Spain and
in other countries of Europe, the Middle East, South Africa and latin America.
He established his practice in Barcelona as
an independent graphic designer upon returning from Sydney, Australia, where he
went to work for Feeder Studio. Before, he had joined Springer&Jacoby in
Barcelona where he worked as a designer and an art director for Mercedes-Benz
Spain. His first professional steps were done at Villuendas+Gómez, where
he gained experience on identity and design for culture oriented clients.
He has been awarded different international
and national prizes both in advertising and design through his career, his work
featured on books on packaging globally and has been selected jury for design
Executive Design Director
Hernán Braberman is Design Director and
Partner of Tridimage, the leading Latin American 3D branding and structural
& graphic packaging design agency based in Argentina. Since 1995 Tridimage
helps shape world-class brands by working on award-winning packaging design
After graduating with First Class Honours
from Buenos Aires University with a degree in Industrial Design, he specialized
in branding and packaging.
He was chosen as the Latin American finalist for
the British Council’s Internatinal Young Design Entrepreneur of the Year Award,
a worldwide competition organized in cooperation with 100% Design.
Founder & Creative Director
Having graduated from the Yerevan State Academy of Fine Arts in 2004,
Stepan Azaryan quickly paved his way and soon became one of the leading
designers in Armenia and got a wide recognition out of the borders of the
country. While studying at the Academy, Stepan Azaryan worked intensively and
in his third year created his debut project inspired by the notion of
biomimicry, thus bringing an innovative approach to looking at the surrounding
world. This concept was duly credited and acknowledged and was put into a wide
In 2004 he started working as
a graphic designer in Armenian leading design agency PrintInfo.
In 2008 Stepan started his freelance experience, and the same year he received
the first prize in the China Best Foreign Stamp Annual Poll for the Best
Stepan` s quest for the most irrational and the ground-breaking finally
resulted in founding a creative design studio, “Backbone Branding”. Besides a
successful cooperation with local producers, he led Backbone Branding to an
international framework. And not only his company: a local beverage producer started
to export its products as a result of the cooperation with Backbone Branding. Among
the clientele, there are also businessmen from Russia, UAE, among which is
world famous football player, Diego Armando Madonna as a co-owner in Cafe diego
projet developed by Backbone Branding.
other highly prestigious international awards, Backbone Branding received
highly acclaimed Pentawards, The Dieline, Golden Drum, Golden Hammer, KIAF and others, the total number
of awards reaching 35.
Stepan Azaryan was invited to represent Armenia in a number of festival
juries, such as 2012 Popok 3 International Advertising Festival, 2013 Kyiv
International Advertising Festival and 2015Ad Black Sea International
Stepan Azaryan, representing Backbone Branding, participated in the prestigious 9th Pentawards Trophy Ceremony 2015 in London and in
the 10th official Pentawards Trophy Ceremony 2016 in Shanghai, being the
only representative from Armenia.
Having a diverse and fascinating
experience and a big desire to share it, Stepan organizes and participates in
master classes, conducts talks about design tendencies, international market
and more, meets professionals, inspires the beginners and is full of ideas of
reconstructing and innovating the notion of design in Armenia. He is also a
member of a team, which mission is creating innovative products from Armenia to
international market and developing them with the help of crowd funding
Over 25 years of Advertising
and Branding experience in China & APAC. A result-oriented professional
from Singapore with proven track record of leading international clients
such as Virgin Atlantic, Pernod Ricard, LVMH, Bacardi and Sands Macao Cotai.
Held leadership role in China at
advertising agencies such as Ogilvy & Mather, Y&R and Saatchi
& Saatchi since relocating to Shanghai in 2007.
Gary’s strong interpersonal
skills, cultural sensitivity and fluent Cantonese and Mandarin enable him to
lead local teams to global-standard operations and is a recognized expert on
brand localization and international marketing implementation.
Benton N. Sauer
Vice President & Managing Director Asia & Executive Creative Director
Benton Sauer, Vice President Managing Director/Executive
Creative Director LPK Asia, is responsible for leading our multi-national team
and efforts in Singapore and Guangzhou, China. With more than twenty years
experience of FMCG industry about brand strategy, innovation and design, his
customers are including : Kellogg Kellogg's, Jim Beam, Pringles Pringles,
Hershey 's good, Ocean Spray and so on.
Ben has a talent for channeling his energy and
entrepreneurial prowess for clients across a wide range of categories. As the managing director for one
of LPK’s core regional business units, Ben creative capacity is matched by an
innate understanding of business strategy. For over two decades, he has
provided senior leadership and creative direction for clients spanning a
diverse range of industries.
Ben has lead LPK’s innovation practice, and created LPK
Innoventures® Ideation, a holistic innovation process that delivers new brand ideas, fills
brand pipelines and builds business. His experiential approach to idea
generation is inclusive of clients and centered in interdisciplinary co-creation
as a key factor leading to actionoriented results and increased probability for
initiative success. It also fosters the kind of intimacy that nurtures organic
client relationships, and Ben has helped LPK grow its existing portfolio of
clients, in addition to developing a range of new client relationships. Ben has
taught at the University of Cincinnati and Northern Kentucky University and
frequently lectures on brand design, innovation and creativity training. He
holds a bachelor’s degree in graphic design from the University of Cincinnati
College of Design, Architecture, Art, and Planning (DAAP).
Associate Director, Design Asia Pacific
Mars Wrigley Confections
Lina joined Wrigley APAC R&D Sensory in 2012
with prior work experience in Unilever global R&D Center as consumer
technical insight and claim manager. And since then, she has continuously
driven deep consumer experience insights, supporting successful innovation,
renovation and productivity initiatives for global and regional scale brands,
including EXTRA gum renovation, soft chew gum innovation for FIVE and
DOUBLEMINT etc. Lina also extended his role to design since 2015. Partnering
with cross-functional teams, she successfully led project for gum category
pipeline generation in China by leveraging strategic design thinking. She also
led many package/product design projects for chocolate, gum and fruity
Ho Jin Lee
Coca-Cola Company APAC R&D
Experienced Packaging and Equipment R&D, Quality Assurance, Product Commercialization, Technical Capability Development
Pang Wenyan graduated from the Design Department of Shanghai
Academy of Fine Arts in 1996. In 2002. she founded Shanghai Qinwei Graphic Design Co.,
Ltd. and has been the General manager since then. The company focuses on the branding and
packaging design of fast consumer goods, and has long and close cooperation
with many international and local famous brands.
National Committee member of Design
Committee of the China Packaging
Director of Shanghai Packaging Technology
Deputy Secretary General of the Design
Committee of Shanghai Packaging Technology Association
Brand Collaboration Center of Shanghai
Academy of Fine Arts. Executive
Director. Postgraduate Tutor.
Visiting professor of Academy of Fine Arts,
Shanghai Normal University
Expert of Shanghai YF Vocational &
Members of China Vocational Education Association
Mark is recognized
expert in Industrial Design and Brand Management. He directs and manages
Industrial Design in LUNAR’s Chicago office and is part of the Senior
Leadership team for the company. A frequent contributor to Fast Company
magazine, Mark is also responsible for Numerous Design patents (100+) and has
won many awards in Design over a 20 plus year career including Red Dot, IDEA
Gold and ID Magazine Best of Category. He is a past president of IDSA, the
Industrial Designers Society of America and is the current Editor of Innovation
Magazine for IDSA as well. He is an adjunct Professor at both the Kellogg
School and the McCormick School of Engineering for 6 weeks every year, teaching
classes in Design Thinking.
At LUNAR, Mark specializes in consumer product work with a special focus on
beauty and retail. He spent over 14 years on the Real Beauty Campaign for
Dove/Unilever and introduced products, packages and environments for various
other beauty brands including Bergdorf Goodman, Kao/Jergens, John Frieda and
L’Oreal, to name a few. He also leads teams to serve
top CPG clients such as Danone, Wrigley, and other Unilever brands and
products in FMCG. Mark also specializes in LUNAR’s unique “Innovation Garage”
method for various companies in these spaces.
Mark lives in Winnetka,
Illinois with his wife and three daughters, just around the corner from the
“Home Alone” house.
1. In-Market Entry
- Commerciality (exhibition and online display effects of your design, packaging-related sales data will be taken into consideration if offered)
- Communication (if brand culture can be directly and accurately conveyed by your design)
- Functionality (if your design is functional, how’s the user experience?)
2. Conceptual Entry
All the entries will be judged from the six standards above, but they take different proportions according to different groups.
*If you are interested in FBIF2019, please contact us to learn about the registration.
*If you would like to order extra trophy and certificate, please ask the awards staff for more information.
IP Rights Disclaimer|
1. All the entries must be original works from the candidate, which do not infringe the intellectual property rights of any third parties or violate any terms in related laws;
2. Any legal issues related to the entries (including but not limited to problems concerning reputation rights, copyrights, portrait rights, trademark rights, and patent rights) must be taken responsibility by candidate(s) who submit the entry. If the entry is found to have real legal concerns, FBIF committee has the right to disqualify the entry and its awards. Meanwhile, the candidate(s) has to compensate all the losses caused to the committee;
3. FBIF/Marking Awards committee has the right to promote, report and display all the entries free.
4. All information provided by candidates must be correct.
5. Other attention points
1) Either participating as a single designer or as a team, negotiation with other co-creators and having approval from them are necessary before filling in the entry form;
2) If there are judges having enquiries about the entry’s qualification, the candidate(s) will have to provide written evidence to prove it;
3) Two candidates are not allowed to submit the same work under the same entry theme. If the work is produced by more than one party, please make sure it is not submitted repeatedly.
Marking Awards 2019 Exclusive Visual Partner:
L3 Branding is a strategy and brand experience design company. With the concept of “using art to express strategy, using creativity to motivate business”, we help various international companies as well as domestic companies with branding, brand upgrading, product positioning, conceptual and experimental system construction. We create graphical, spatial, and multi- dimensional works to distinct our clients’ identity and improve their competitiveness in the market. Our service encompasses brand strategy, visual identity, packaging, digital experience, and environmental installations.
Our clients are top brands and new brands in multiple industries, including Coca Cola, Mengniu, Cofco, NBA, MeadJohnson, Baidu, Tencent, Wong Lo Kat , Supor, etc. In 2017, we won the Coca Cola global design pitch and became the only tier one creative supplier of Coca Cola in China. L3branding has won the Pentawards Gold Award in 2018 and 2016, iF World Design Guide Award, One Show Award, Golden Pin Design Award, Top Awards Asian, GDC Graphic Design in China Award in 2015 and 2009, Hiiibrand Awards Bronze Award, etc.
Marking Awards 2018 Students Category Sponsor:
Ecolean (Tianjin) Co. Ltd
has become a heavyweight argument
At Ecolean, we turn everyday products into shelf heroes. You know the brands that are lucky enough to be picked by demanding consumers. Quickly and repeatedly, leaving other products on the shelf wondering what they did wrong. Brands that stand out both in terms of product and packaging.
Ecolean was founded in 1996 in Helsingborg, Sweden. Innovation has always been fundamental for Ecolean. The concept of using a minimal amount of raw material to produce a unique flexible lightweight package and a filling system has been established by people with great knowledge and long experience within the global packaging industry. Today Ecolean is a fast growing and globally expanding company that continuously develops its products in order to meet new customer and consumer demands.
Ecolean has commercial activities in 30 countries, the largest markets being China, Russia and Pakistan. Ecolean employs over 300 people and has its headquarter in Helsingborg, Sweden.
Please contact us for more sponsorship opportunities.
Tezign(tezign.com), a creative and marketing supplier platform and data intelligence solutions trusted by the world's leading companies. So far Tezign has served over 8,000 enterprises such as Unilever, Alibaba, Starbucks, Tencent, Ping An, Ant Financial, Nestle, Honeywell, Youku, Uxin, Vivo, Audi and more. Tezign has received series A financing led by Sequoia Capital in 2016. In March 2018, Tezign closed $10 million series B financing led by Hearst Ventures.
Tezign has over 30,000 qualified creative talents from 17 countries, covering the areas of graphic design, UIUX design, illustration, animation, social marketing, etc.
Tezign has achieved large media exposure through global media like BBC and Forbes. Ling Fan, the founder of Tezign is World Economic Forum Young Global Leaders, and cofounders, Daisy Guo and Steve Wang, are World Economic Forum Global Shapers.
China Design Network
China Design Network (www.cndesign.com)---China's chief designer online media. It is an important media information platform in the field of Chinese design. It is a cultural and creative industry position in the field of Chinese design. It plays and disseminates various functions such as industry news, education, culture and information services.
With the mission of “providing effective communication and service for designers”, China Design Network constantly seeks to build more promotion channels and brand columns for Chinese designers, so that the outstanding works with vitality and appeal can be appreciated by the public and transported to the industry. Excellent design talents, looking for learning and development opportunities for rookies, and building a promotion platform for promoting design innovation and downstream industry communication. China Design Network is committed to using the media as a carrier to create a design-led industrial chain ecosystem platform, and work with industry leaders to promote the healthy development of the Chinese cultural and creative industries and promote the upgrading of design values.
Design 360° (www.design360.cn)---Founded in 2005, Design 360° - Concept and Design Magazine is an Asian influential design magazine. Design 360° is an all-round design magazine dedicated to introducing international advanced design concepts, original works, outstanding designers and prestigious design institutes. It is an informative source about the latest design news, design philosophies, and influential design trends from the international angle. It has built up a bridge between the design industry in China and that of the rest of the world.
IdN (www.idnworld.com)---IdN (International designers’ Network) is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proclaim it to be — the International designers’ Network.
novum (www.novum.graphics)---world of graphic design
First published in 1924 – novum World of Graphic Design is a leading and influential design magazine. Each month this bilingual journal presents the very best in graphic design, illustration, photo-design, corporate design, paper, packaging, advertising and typography. novum also spotlights new talents and the latest trends. For over 90 years novum has been providing professionals with an inspiring mix of international graphic design and advertising, and it also delivers a unique haptic experience in terms of an exciting array of cover materials and treatments.