Entry submission: Nov. 1st, 2018 - Jan. 31st, 2019

Entry evaluation: Feb. 13th, 2019 - Feb. 27th, 2019

Finalist notification: Mid to late March, 2019, nominees and winners will receive email notifications.

Marking Awards Ceremony: Apr. 23rd, 2019 at Hangzhou International Expo Center

Selection and Judges

Judging Criteria

1.       In-Market Entry

-          Commerciality (exhibition and online display effects of your design, packaging-related sales data will be taken into consideration if offered)

-          Communication (if brand culture can be directly and accurately conveyed by your design)

-          Functionality (if your design is functional, how’s the user experience?)

2.       Conceptual Entry

-          Originality

-          Foresight

-          Design

All the entries will be judged from the six standards above, but they take different proportions according to different groups. 

Entrants Rights

*If you are interested in FBIF2019, please contact us to learn about the registration.

*If you would like to order extra trophy and certificate, please ask the awards staff for more information.

IP Rights Disclaimer

1. All the entries must be original works from the candidate, which do not infringe the intellectual property rights of any third parties or violate any terms in related laws;

2. Any legal issues related to the entries (including but not limited to problems concerning reputation rights, copyrights, portrait rights, trademark rights, and patent rights) must be taken responsibility by candidate(s) who submit the entry. If the entry is found to have real legal concerns, FBIF committee has the right to disqualify the entry and its awards. Meanwhile, the candidate(s) has to compensate all the losses caused to the committee;

3. FBIF/Marking Awards committee has the right to promote, report and display all the entries free.

4. All information provided by candidates must be correct.

5. Other attention points

1) Either participating as a single designer or as a team, negotiation with other co-creators and having approval from them are necessary before filling in the entry form;

2) If there are judges having enquiries about the entry’s qualification, the candidate(s) will have to provide written evidence to prove it;

3) Two candidates are not allowed to submit the same work under the same entry theme. If the work is produced by more than one party, please make sure it is not submitted repeatedly.


Marking Awards 2019 Exclusive Visual Partner:

L3 Branding

L3 Branding is a strategy and brand experience design company. With the concept of “using art to express strategy, using creativity to motivate business”, we help various international companies as well as domestic companies with branding, brand upgrading, product positioning, conceptual and experimental system construction. We create graphical, spatial, and multi- dimensional works to distinct our clients’ identity and improve their competitiveness in the market. Our service encompasses brand strategy, visual identity, packaging, digital experience, and environmental installations.

Our clients are top brands and new brands in multiple industries, including Coca Cola, Mengniu, Cofco, NBA, MeadJohnson, Baidu, Tencent, Wong Lo Kat , Supor, etc. In 2017, we won the Coca Cola global design pitch and became the only tier one creative supplier of Coca Cola in China. L3branding has won the Pentawards Gold Award in 2018 and 2016, iF World Design Guide Award, One Show Award, Golden Pin Design Award, Top Awards Asian, GDC Graphic Design in China Award in 2015 and 2009, Hiiibrand Awards Bronze Award, etc.

Marking Awards 2018 Students Category Sponsor:

Ecolean (Tianjin) Co. Ltd

Lightweight packaging

has become a heavyweight argument

At Ecolean, we turn everyday products into shelf heroes. You know the brands that are lucky enough to be picked by demanding consumers. Quickly and repeatedly, leaving other products on the shelf wondering what they did wrong. Brands that stand out both in terms of product and packaging.

Ecolean was founded in 1996 in Helsingborg, Sweden. Innovation has always been fundamental for Ecolean. The concept of using a minimal amount of raw material to produce a unique flexible lightweight package and a filling system has been established by people with great knowledge and long experience within the global packaging industry. Today Ecolean is a fast growing and globally expanding company that continuously develops its products in order to meet new customer and consumer demands.

Ecolean has commercial activities in 30 countries, the largest markets being China, Russia and Pakistan. Ecolean employs over 300 people and has its headquarter in Helsingborg, Sweden.

Media Partners



Tezign(, a creative and marketing supplier platform and data intelligence solutions trusted by the world's leading companies. So far Tezign has served over 8,000 enterprises such as Unilever,  Alibaba, Starbucks, Tencent, Ping An, Ant Financial, Nestle, Honeywell, Youku, Uxin, Vivo, Audi and more. Tezign has received series A financing led by Sequoia Capital in 2016. In March 2018, Tezign closed $10 million series B financing led by Hearst Ventures.

Tezign has over 30,000 qualified creative talents from 17 countries, covering the areas of graphic design, UIUX design, illustration, animation, social marketing, etc.

Tezign has achieved large media exposure through global media like BBC and Forbes. Ling Fan, the founder of Tezign is World Economic Forum Young Global Leaders, and cofounders, Daisy Guo and Steve Wang, are World Economic Forum Global Shapers.


China Design Network

China Design Network ('s chief designer online media. It is an important media information platform in the field of Chinese design. It is a cultural and creative industry position in the field of Chinese design. It plays and disseminates various functions such as industry news, education, culture and information services.

With the mission of “providing effective communication and service for designers”, China Design Network constantly seeks to build more promotion channels and brand columns for Chinese designers, so that the outstanding works with vitality and appeal can be appreciated by the public and transported to the industry. Excellent design talents, looking for learning and development opportunities for rookies, and building a promotion platform for promoting design innovation and downstream industry communication. China Design Network is committed to using the media as a carrier to create a design-led industrial chain ecosystem platform, and work with industry leaders to promote the healthy development of the Chinese cultural and creative industries and promote the upgrading of design values.


Design Pie

Design Pie is a KOL focusing on design industry, sharing the latest design knowledge, news, information, and courses. Meanwhile, it keeps in close touch with 108 design gurus and helps 220679 designers to solve their problems about remuneration, creation, career and education and etc.

Please contact us for more sponsorship opportunities.