Entry submission: before 24:00 Feb. 11th, 2018
Entry evaluation: from Mar. 1st, 2018 to Mar. 15th, 2018
Finalist notification: from Mar. 20th, 2018 to Mar. 31st, 2018
Marking Awards Ceremony: April 18th, 2018
Awards Avenue: Plenary Session of FBIF2018
Awards Location: Shanghai Marriott Hotel Parkview
Awards Dress Code: Business Formal
Notice: Finalists with the invitation letter will have three free tickets to join in the awards ceremony. Extra tickets will be started selling in March 2018 (Ticket fee TBA). Besides, guests with the awards tickets do not have access to other forums of FBIF except the ceremony. For those who are interested in FBIF2018, please ask the awards staff for more information.
Selection and Judges|
Director Global Strategic Initiatives
R&D Director Packaging Development Asia Pacific
20-years experience in FMCG industry with
specialty in packaging and engineering; work experience in Coca-Cola, Aptar,
PepsiCo, Danone, and Robust. Used have taken the position of R&D director
Packaging Development, Custom engineering director, Associate R&D director
facility management, Associate R&D director packaging development, Package
manager, Engineering manager, Environment manager, and Production line manager
etc in these companies.
Gatorade Head of Innovation and Design
serves as Head of Design and Innovation for Gatorade
joins Gatorade in February 2011; in his Gatorade role, Xavi is in charge of
leading and creating the vision and development of Gatorade and Propel
Innovation and their expansion into technology platforms. Xavi leads also the
Brand Design team in the transformation of the brand towards a Global Sports
Nutrition Brand across the different consumer touch points including retail
theater, retail POS, packaging, build-outs, etc
was born in Barcelona where he earned a degree in Architecture. He has a
strong sports performance and design background stemming from his 11 years of
experience with Nike. His last job leading Nike Retail in Brazil where he
developed the Retail Strategy towards 2016 Olympics and 2014 World Cup.
Previously Xavi also led Nike’s Retail Team in Mexico and Spain. Before joining
Nike, Xavi spent two years in Mango as an Architect designing stores around the
A passionate sports enthusiast, Xavi enjoys
triathlon, running, skiing, surfing, and diving. In addition, he plays
soccer and is an avid fan of FC Barcelona.
Ximena O'Reilly, Global Head of Visual Identity & Design
Design and Packaging Director
Mars Chocolate China
Lingli Sun, Sr. Packaging & Design
Manager role, joined Mars R&D in 2009 as a senior packaging scientist. She
has over 14 years of experience working in the functional area of packaging,
which has enabled her to gain rich experience in packaging innovation and
packaging industrial understanding.
CEO & Founder
BETC Design & BETC Asia
After studying international marketing in Paris, Berkeley and Tokyo
and completing a design degree of interior and product Design at the Domus
Academy in Milan, Christophe continued his globetrotting life by moving to Asia
to begin his professional career as a Brand Design Manager.
At the end of 2000 in Paris, Christophe
founded a global design entity on the in innovative industries market that he
created BETC Design. Today, Christophe develops his brand experience through a
holistic approach that combines the social sciences and a global creative
strategy. By drawing on all the different specialisms of the design industry,
he focus his reflection through the brand Rituals (products/services/places).
also lectures at the Parsons School for Design, IMF and the ‘Arts Deco’ and
carries out numerous assignments abroad.
Owner (Executive Creative Director)
Somchana Kangwarnjit graduated from King Mongkut's Institute of
Technology Ladkrabang with a degree in industrial design. In 2009, he founded
Prompt Design, helping his clients to build brands and businesses by delivering
new experiences in strategies and design executions. Prompt Design’s have more
than 100 clients include Nestlé, CP, Singha, Lotte, Meiji, Pfizer,
FrieslandCampina, Glico Ice Cream, Okamoto, Food Empire, Diageo Moet Hennessy
He is regularly invited to be a committee or jury member for
international design competitions (PENTAWARDS, Core77 Design Award, Asia
Student Package Design Competition (ASPAC), Dremel Design Award, DEmark, SME
Award etc.) and often serves as a guest columnist, guest celebrity designer and
professor for many publishers, corporate and top universities. His works have
been acclaimed internationally, winning numerous global awards: PENTAWARDS
PLATINUM, The Dieline Awards First Place, Red Dot Design Award, German Design
Awards, FAB Awards, Spark Awards, Communicator Awards etc.
Somchana is Board member of Thai Graphic Design Association (ThaiGa).
He is invited to be a keynote speaker at the TEDx ChiangMai. And his next
challenge is President of the Thai Package Design Association (ThaiPDA).
Somchana furthermore is an active member of the EPDA (European Packaging Design
René is forever looking for new ways of doing
things. She embraces change and encourages experimentation. She believes that
making mistakes is part and parcel of design while routine and established
methods are barriers to true creativity. René is an excellent communicator because she values
listening as much as talking. She also believes in building a strong team and
is pivotal in developing her own for JKR Shanghai, as she has been with many of
her previous work places.
Toronto then heading to Hong Kong, René has accumulated over 20 years of professional experience in the
industry. In 2007, René took on a new direction by relocating to Shanghai to continue her
pursuit in the design profession.
A native from
Hong Kong, René left for
overseas in her early teens and has studied and lived in the UK, USA, Canada
and Italy at different times. René obtained her first Diploma in Graphic Design from Sheridan College
Canada. She also holds a Masters Degree of Arts in Design from the Hong Kong
René is passionate about public speaking. She is
often invited to give speeches in creativity festivals and design institutes,
inspiring fellow colleagues in the creative industry and the next generation.
These events include Cannes Lions, Spikes Asia, FBIF etc.
Over the years, René’s clients have
included Mars, Mengniu, Liby, PepsiCo, Starbucks, Wrigley’s, J&J, Bacardi,
GSK, ABInbev, Unionpay, and Ritz Carlton. René has also led her team to win global recognition
in the A’Design Awards, Red Dot Design Award and the ROI Awards that celebrate
Springetts Brand Design Consultants Limited
Over 15 years-experience working with global brands Akzo Nobel, Wella, GSK, Unilever, Remington, Nestlé and Energizer. He is passionate that brands should create discussion, connect emotionally and ultimately create a difference.
Shenzhen Oracle Creative Design Company
Current Vice President of The Creative
Centre and Principal of KK Studio at ShenZhen Oracle Creative Design Co., Ltd.
From the year 2000,
Kang has been working among the packaging design industry. While serving for
over a hundred of enterprise companies, he has also created many more popular
commercial works with multiple brands, including Shangri-La, GREATWALL, MIOGEE,
hada valley and YANGHE etc. Meanwhile, he has won multiple international awards
in the field, of which includes iF DESIGN AWARD, Red Dot Award, Pentawards, The
Dieline Awards, A’Design Award & Competition as well as the GOLDEN PIN
DESIGN AWARD. He is also the first person in China to be awarded with the
Golden Award at the Pentawards, which is also known as the Oscar among the
Grant Li, founder of L3branding, who has
been focusing on brand experience design for many years, solving practical
problems and change the competitive landscape for international and domestic
brands to Co-brands include: Coca-Cola, NBA, mead Johnson, COFCO, Mengniu Dairy,
Uni-President and so on. He won numerous international Awards and recognition,
including Pentawards Gold Prize, IF Awards, One Show-Excellent Award, Japan's
Top Allow Asia, Hiiibrand, Graphic Design in China, and so on. The works have
been published in the Wall Street Journal and other international media, such
as the exhibition in American and Spain.
Peng Chong is a representative of Chinese new package designer. The founder
of Pesign Design. He has won many internationally prestigious awards such as
Pentawards, Reddot, World Star. He
has a long business relationship with many well-know companies like Mengniu Dairy, Zhangyu Group, Eastroc
Beverage, New Hope Dairy. Through the medium of packaging design ，he bring great market value to the brand ，besides, he is committed to the application of professional to
solve more social problems.
Founder & CEO
Ideas 2 Launch Ltd
Sophia Nadur works for organizations and/or
their advisors across the globe that need help with developing better food
& drink portfolios and/or nudging consumer attitude/behavior change in
relation to what they put into their bodies day after day.
She has more than 20 years’ global
marketing & innovation experience with Coca-Cola, Mars, Unilever, and
Kraft/Mondelez, where she developed and led complex marketing activities and
NPD across multiple food & drink categories in Europe, China, the USA, and
Latin America. She is also a qualified lawyer and, more lately, the co-founder
of a London-based beverage startup that has developed a unique range of Middle
Kingdom inspired "better for you" beverages (www.drinktg.com) that
will support the growth of an emerging drinks’ category in the UK, Europe,
China, the US and elsewhere!
Sophia holds a BSc degree in Physiology
from McGill University, a LLB law degree from the University of London, and an
MBA from Warwick Business School. She is a mentor to numerous entrepreneurs and
business managers through WBS and the Arthur Lok Jack Graduate School of
Business. You can contact her via Linkedin
https://uk.linkedin.com/in/sophianadur, via WeChat snadur, or Twitter
A well-known industrial
The co-founder and CEO of Hot Design
15 years of project design experience, led the team in serving
Motorola, GE in the US, Belkin, Electrolux, Nongfu Spring, Junlebao,
Zhongxing Communication, and Super among other well-known international and national famous enterprises.
Winner of top awards at home and abroad such as Red Dot Design
Award、IF Design Award、Pentawards, China Red Star Design Award, and Successful Design Award
Top 100 Chinese Youth Designer of
the Ministry of Culture
Nominee of Top Ten Outstanding Youths of Chinese Industrial
Design by Dragon Design Foundation
Director of China Industrial Design Association
Director of Zhejiang Provincial Industrial Design Association
Top Ten Industrial Designers in Zhejiang
Ten Elites of Industrial Design in Hangzhou
Director of Hangzhou
Joan Josep Bertran
JJ Bertran Studio
Since 2003, Joan Josep Bertran has run his
own studio mainly catering identity and packaging design for wine cellars and
The studio has had clients across Spain and
in other countries of Europe, the Middle East, South Africa and latin America.
He established his practice in Barcelona as
an independent graphic designer upon returning from Sydney, Australia, where he
went to work for Feeder Studio. Before, he had joined Springer&Jacoby in
Barcelona where he worked as a designer and an art director for Mercedes-Benz
Spain. His first professional steps were done at Villuendas+Gómez, where
he gained experience on identity and design for culture oriented clients.
He has been awarded different international
and national prizes both in advertising and design through his career, his work
featured on books on packaging globally and has been selected jury for design
Partner & Design Director
Hernán Braberman is Design Director and
Partner of Tridimage, the leading Latin American 3D branding and structural
& graphic packaging design agency based in Argentina. Since 1995 Tridimage
helps shape world-class brands by working on award-winning packaging design
After graduating with First Class Honours
from Buenos Aires University with a degree in Industrial Design, he specialized
in branding and packaging.
He was chosen as the Latin American finalist for
the British Council’s Internatinal Young Design Entrepreneur of the Year Award,
a worldwide competition organized in cooperation with 100% Design.
Founder & Creative Director
Having graduated from the Yerevan State Academy of Fine Arts in 2004,
Stepan Azaryan quickly paved his way and soon became one of the leading
designers in Armenia and got a wide recognition out of the borders of the
country. While studying at the Academy, Stepan Azaryan worked intensively and
in his third year created his debut project inspired by the notion of
biomimicry, thus bringing an innovative approach to looking at the surrounding
world. This concept was duly credited and acknowledged and was put into a wide
In 2004 he started working as
a graphic designer in Armenian leading design agency PrintInfo.
In 2008 Stepan started his freelance experience, and the same year he received
the first prize in the China Best Foreign Stamp Annual Poll for the Best
Stepan` s quest for the most irrational and the ground-breaking finally
resulted in founding a creative design studio, “Backbone Branding”. Besides a
successful cooperation with local producers, he led Backbone Branding to an
international framework. And not only his company: a local beverage producer started
to export its products as a result of the cooperation with Backbone Branding. Among
the clientele, there are also businessmen from Russia, UAE, among which is
world famous football player, Diego Armando Madonna as a co-owner in Cafe diego
projet developed by Backbone Branding.
other highly prestigious international awards, Backbone Branding received
highly acclaimed Pentawards, The Dieline, Golden Drum, Golden Hammer, KIAF and others, the total number
of awards reaching 35.
Stepan Azaryan was invited to represent Armenia in a number of festival
juries, such as 2012 Popok 3 International Advertising Festival, 2013 Kyiv
International Advertising Festival and 2015Ad Black Sea International
Stepan Azaryan, representing Backbone Branding, participated in the prestigious 9th Pentawards Trophy Ceremony 2015 in London and in
the 10th official Pentawards Trophy Ceremony 2016 in Shanghai, being the
only representative from Armenia.
Having a diverse and fascinating
experience and a big desire to share it, Stepan organizes and participates in
master classes, conducts talks about design tendencies, international market
and more, meets professionals, inspires the beginners and is full of ideas of
reconstructing and innovating the notion of design in Armenia. He is also a
member of a team, which mission is creating innovative products from Armenia to
international market and developing them with the help of crowd funding
Addison James is the Global CEO of the
international design network Holmes & Marchant (H&M), with studios in
New York, London, Shanghai, Beijing & Singapore.
Based in Shanghai, he has led the growth of
the network from one office to its current worldwide status over the last
decade. He has brought to H&M both multi-national clients such as Unilever,
Nestle, Mondelez and AB Inbev, as well as national powerhouse brands such as
Yili and MasterKong.
With 25 years in both Design and
Advertising, he has worked across multiple categories for brands such as Apple,
Sony, Nike, Adidas, HSBC, Absolut, Johnnie Walker, Dove and Oreo to name but a
In China, he has personally led the launch of design projects for KSF,
Yili, Budweiser, Oreo, Walls and Clear in the last year, and is a respected
figure within the global design industry.
Over 25 years of Advertising
and Branding experience in China & APAC. A result-oriented professional
from Singapore with proven track record of leading international clients
such as Virgin Atlantic, Pernod Ricard, LVMH, Bacardi and Sands Macao Cotai.
Held leadership role in China at
advertising agencies such as Ogilvy & Mather, Y&R and Saatchi
& Saatchi since relocating to Shanghai in 2007.
Gary’s strong interpersonal
skills, cultural sensitivity and fluent Cantonese and Mandarin enable him to
lead local teams to global-standard operations and is a recognized expert on
brand localization and international marketing implementation.
Benton N. Sauer
Vice President & Managing Director Asia & Executive Creative Director
Benton Sauer, Vice President Managing Director/Executive
Creative Director LPK Asia, is responsible for leading our multi-national team
and efforts in Singapore and Guangzhou, China. With more than twenty years
experience of FMCG industry about brand strategy, innovation and design, his
customers are including : Kellogg Kellogg's, Jim Beam, Pringles Pringles,
Hershey 's good, Ocean Spray and so on.
Ben has a talent for channeling his energy and
entrepreneurial prowess for clients across a wide range of categories. As the managing director for one
of LPK’s core regional business units, Ben creative capacity is matched by an
innate understanding of business strategy. For over two decades, he has
provided senior leadership and creative direction for clients spanning a
diverse range of industries.
Ben has lead LPK’s innovation practice, and created LPK
Innoventures® Ideation, a holistic innovation process that delivers new brand ideas, fills
brand pipelines and builds business. His experiential approach to idea
generation is inclusive of clients and centered in interdisciplinary co-creation
as a key factor leading to actionoriented results and increased probability for
initiative success. It also fosters the kind of intimacy that nurtures organic
client relationships, and Ben has helped LPK grow its existing portfolio of
clients, in addition to developing a range of new client relationships. Ben has
taught at the University of Cincinnati and Northern Kentucky University and
frequently lectures on brand design, innovation and creativity training. He
holds a bachelor’s degree in graphic design from the University of Cincinnati
College of Design, Architecture, Art, and Planning (DAAP).
Founder & Creative Director
Gregory was born in Thessaloniki and is now 54 years old. He
studied Graphic Design at the Technological Institute in Athens and almost
simultaneously, he founded ‘mousegraphics’. From the beginning -with some luck,
attitude and of course, great love for design- he had the opportunity to work
on various packaging design projects. During the past 30 years, mousegraphics has
grown quite a bit, employing today 8 people and providing its clients with a wide
range of design services.
Since 2006, the company has won numerous
national and international design awards such as the Red Dot Communication
Design Award (2011, 2012), Pentaward (2009, -2017) Epica Award (2009, 2010,
2011), German Design Award (2010), the Dieline Award (2011 - 2017), European
Design Award (2008 - 2017), Ermis Award (2007- 2017) and the Greek Graphic
Design & Illustration Award (2006-2010, 2012-2016). .
Johnny Sajland is Regional Director at Swedish packaging company Ecolean for Asia North & Oceania based in Tokyo, Japan. Various positions held within multinational firms and since 2015 leading the rapid expansion of Ecolean in Asia for it’s lightweight packaging concept. Ecolean has commercial activities in more than 30 countries with China being one of the largest markets.
Associate Director, Design Asia Pacific
1. For professional entrants (brand owners, design agencies, packaging suppliers and freelance designers)
Marking Award – having highest mark in INTEGRITY among the in-market category
Marking Concept Award – having highest mark in INTEGRITY among the Conceptual category
Marking Annual Award – having highest mark in INTEGRITY among the “Tear up Condiment” annual category
* The above three awards are the highest honor in the whole Marking Awards 2018, thus which has only one winner, while the winners’ number of the following individual awards will be decided by the number of finalists:
Marking Visual Awards: the highest mark in DESIGN
Marking Communication Awards: the highest mark in RELEVANCY
Marking Creative Awards: the highest mark in CREATIVITY
Marking Tech Awards: the highest mark in TECH CONTENT
Marking Functional Awards: the highest mark in PRACTICALITY
2. For students
Marking Awards Student – Best in “Tear up Condiment”, RMB3,000 reward
Marking Awards Student – First Prize in UNRESTRAINED, RMB3,500 reward
Marking Awards Student – Second Prize in UNRESTRAINED, RMB2,500 reward
Marking Awards Student – Third Prize in UNRESTRAINED, RMB1,000 reward
Marking Awards Student – First Prize in “Ecolean • Creative”, RMB3,000 reward
Marking Awards Student – Second Prize in “Ecolean • Creative”, RMB2,000 reward
Marking Awards Student – Third Prize in “Ecolean • Creative”, RMB1,000 reward
* Wanna order extra trophy and certificate? Please ask the awards staff for more information.
IP Rights Disclaimer|
1. All the entries must be original works from the candidate, which do not infringe the intellectual property rights of any third parties or violate any terms in related laws;
2. Any legal issues related to the entries (including but not limited to problems concerning reputation rights, copyrights, portrait rights, trademark rights, and patent rights) must be taken responsibility by candidate(s) who submit the entry. If the entry is found to have real legal concerns, FBIF committee has the right to disqualify the entry and its awards. Meanwhile, the candidate(s) has to compensate all the losses caused to the committee;
3. FBIF/Marking Awards committee has the right to promote, report and display all the entries free.
4. All information provided by candidates must be correct.
5. Other attention points
1) Either participating as a single designer or as a team, negotiation with other co-creators and having approval from them are necessary before filling in the entry form;
2) If there are judges having enquiries about the entry’s qualification, the candidate(s) will have to provide written evidence to prove it;
3) Two candidates are not allowed to submit the same work under the same entry theme. If the work is produced by more than one party, please make sure it is not submitted repeatedly.
Marking Awards 2018
Students Category Sponsor:
Ecolean (Tianjin) Co. Ltd
has become a heavyweight argument
At Ecolean, we turn everyday products into shelf heroes. You know the brands that are lucky enough to be picked by demanding consumers. Quickly and repeatedly, leaving other products on the shelf wondering what they did wrong. Brands that stand out both in terms of product and packaging.
Ecolean was founded in 1996 in Helsingborg, Sweden. Innovation has always been fundamental for Ecolean. The concept of using a minimal amount of raw material to produce a unique flexible lightweight package and a filling system has been established by people with great knowledge and long experience within the global packaging industry. Today Ecolean is a fast growing and globally expanding company that continuously develops its products in order to meet new customer and consumer demands.
Ecolean has commercial activities in 30 countries, the largest markets being China, Russia and Pakistan. Ecolean employs over 300 people and has its headquarter in Helsingborg, Sweden.
Please contact us for more sponsorship opportunities.