1. In-Market Entry
- Commerciality (exhibition and online display effects of your design, packaging-related sales data will be taken into consideration if offered)
- Communication (if brand culture can be directly and accurately conveyed by your design)
- Functionality (if your design is functional, how’s the user experience?)
2. Conceptual Entry
All the entries will be judged from the six standards above, but they take different proportions according to different groups.