Selection and Judges

Judging Criteria

1.       In-Market Entry

-          Commerciality (exhibition and online display effects of your design, packaging-related sales data will be taken into consideration if offered)

-          Communication (if brand culture can be directly and accurately conveyed by your design)

-          Functionality (if your design is functional, how’s the user experience?)

2.       Conceptual Entry

-          Originality

-          Foresight

-          Design

All the entries will be judged from the six standards above, but they take different proportions according to different groups.