Judging Criteria







Design
Balance
Communication
Foresight
Functionality
Realization
visual effect, color usage, shelf/e-commerce platform display image, etc.
whether design and commerciality, design and actual application achieve great balance
whether the design conveys brand values directly and correctly
whether it breaks through the traditional design norms and shelf image, whether it solves some problems in a forward-looking way
user experience, ergonomics, sustainability, environmentally friendly
whether the physical product fulfills the design expectation/whether the conceptual project can be realized in technology and at a reasonable cost
*All the entries will be judged from the six criteria based on different proportions according to different categories.

上海邦宁