Entrant Group

Entry Category






Conceptual Design
In-Market Group
In-Market Group

In-Market Group

In-Market Group

Label Design
Structure and Material Design
Product Design
Brand Full Case Design
Design concepts that are not in the market yet Graphic design of the label on the product Innovative packaging structures, crafts or materials that are handy and user-friendly, e.g. bottle cap, stand-up pouches, plant-based plastics, etc. Overall packaging design of the product, from structure to label A series of brand’s visual identification system, including logo, poster, product package, online exposure, space display, advertisement, etc. Entry for this category should include at least three of above.

Judging Criteria








Design
Communication
Foresight
Functionality
Commercial value

Sustainability
Visual effect, color usage, shelf/e-commerce platform display image, etc.
Capability to "tell a story", whether the design language correctly conveys the brand message.
Breaking through the traditional design specifications and shelf image; Solving certain problems in a forwardlooking way.
Having the packaging functions for certain product categories; Enabling a comfortable user experience, etc.
Adapting to the needs of certain product types and sales channels; Ability to generate commercial value, etc
Sustainable not only environmentally, but also commercially) Integrated use of material and process, the cost of packaging, how much material is needed for unit and mass production, application of craft and technology, etc.
*All the entries will be judged from the six criteria based on different proportions according to different categories.

Awards Setting


Category Awards

In this year's Marking Awards, entries are divided into two category groups: Concept Design Group and In-market Product Design Group. For In-market Group, there are four sub-categories, and combined with Concept Design, we set in total 5 Category Awards. The number of winners for each Category Award is determined according to the number and quality of works. The general winning rate is around 7%.

General Awards

(1) Best Design of Business Value Award 

The Best Design of Business Value Awards will be selected from entries in the Brand Full Case Design and Product Design categories. (only two).

(2) Grand Marking Award 

From all entries, only one with the highest score among all the categories will be granted the Grand Marking Award of the year. 

* If one work has been granted a General Award, it won't be granted further Category Awards, and won't affect the number of award winners for each category, either.

Winner's Benefits

Timeline

Application Fees

Before Dec 14 2020 Presales USD 300 / CNY 2000 per entry

Before Dec 31 2020 Early Bird USD 330 / CNY 2200 per entry

Before Feb 11 2021 Regular USD 390 / CNY 2600 per entry

Before Apr 1 2021    Last Chance USD 450 / CNY 3000 per entry

*The entrant enjoys 20% discount for its application of 3 entries; 30% discount for its application of 5 entries. The price will be discounted on the total application fee in the certain period.

Packaging designs of the same product series (for instance, with different flavors) will be counted as one entry.

The above fees are the MA entry fees. If any extra fee occurs, such as any merchandise or shipping cost for the shortlisted entries to participate in the offline display, or any shipment fee or custom duty for the trophies and certificates of the winning entries to be delievered to the entrant, these fees will be paid by the entrants.

IP Rights Disclaimer

1. All the entries must be original works from the candidate, which do not infringe the intellectual property rights of any third parties or violate any terms in related laws;

2. Any legal issues related to the entries (including but not limited to problems concerning reputation rights, copyrights, portrait rights, trademark rights, and patent rights) must be taken responsibility by candidate(s) who submit the entry. If the entry is found to have real legal concerns, FBIF committee has the right to disqualify the entry and its awards. Meanwhile, the candidate(s) has to compensate all the losses caused to the committee;

3. FBIF/Marking Awards committee has the right to promote, report and display all the entries free.

4. All information provided by candidates must be correct.

5. Other attention points

1) Either participating as a single designer or as a team, negotiation with other co-creators and having approval from them are necessary before filling in the entry form;

2) If there are judges having enquiries about the entry’s qualification, the candidate(s) will have to provide written evidence to prove it;

3) Two candidates are not allowed to submit the same work under the same entry theme. If the work is produced by more than one party, please make sure it is not submitted repeatedly.


How to Apply?

MA2021 application follows the procedure of “1. Pay for application 2. Entry submission”. Click the links below to submit entries.

Download MA2021 Application Guide

Entry Submission Portal

Entry Submission Guide