Entrant Group

Entry Category

Conceptual Design
In-Market Group
In-Market Group

In-Market Group

In-Market Group

Label Design
Structure and Material Design
Product Design
Brand Full Case Design
Design concepts that are not in the market yet Graphic design of the label on the product Innovative packaging structures, crafts or materials that are handy and user-friendly, e.g. bottle cap, stand-up pouches, plant-based plastics, etc. Overall packaging design of the product, from structure to label A series of brand’s visual identification system, including logo, poster, product package, online exposure, space display, advertisement, etc. Entry for this category should include at least three of above.

Judging Criteria

Commercial value

Visual effect, color usage, shelf/e-commerce platform display image, etc.
Capability to "tell a story", whether the design language correctly conveys the brand message.
Breaking through the traditional design specifications and shelf image; Solving certain problems in a forwardlooking way.
Having the packaging functions for certain product categories; Enabling a comfortable user experience, etc.
Adapting to the needs of certain product types and sales channels; Ability to generate commercial value, etc
Sustainable not only environmentally, but also commercially) Integrated use of material and process, the cost of packaging, how much material is needed for unit and mass production, application of craft and technology, etc.
*All the entries will be judged from the six criteria based on different proportions according to different categories.

Awards Setting

Category Awards

In this year's Marking Awards, entries are divided into two category groups: Concept Design Group and In-market Product Design Group. For In-market Group, there are four sub-categories, and combined with Concept Design, we set in total 5 Category Awards. The number of winners for each Category Award is determined according to the number and quality of works. The general winning rate is around 7%.

General Awards

(1) Best Design of Business Value Award
The Best Design of Business Value Awards will be selected from entries in the Brand Full Case Design and Product Design categories. (only three)
(2) Best Sustainable Design (new)
The Best Sustainable Design will be selected from all entries. (only three)
(3) Grand Marking Award
From all entries, only one with the highest score among all the categories will be granted the Grand Marking Award of the year.

* If one work has been granted a General Award, it won't be granted further Category Awards, and won't affect the number of award winners for each category, either.

Winner's Benefits


Application Fees

Before Dec 14 2021 Early Bird USD 390 / CNY 2500 per entry

Before Jan 31 2022 Regular USD 435 / CNY 2800 per entry

Before Mar 15 2022 Last Chance USD 470 / CNY 3000 per entry

*The entrant enjoys 10% discount for its application of 3 entries; 20% discount for its application of 5 entries. The price will be discounted on the total application fee in the certain period. 

*Packaging designs of the same product series (for instance, with different flavors) will be counted as one entry. 

*The above fees are the MA entry fees. If any extra fees generate, such as any merchandise or shipping cost for the shortlisted entries to participate in the offline display, or any shipment fee or custom duty for the trophies and certificates of the winning entries to be delievered to the entrant, these fees will be paid by the entrants. 

*Ticket refund will only happen on competition cancellation, schedule change or location change, and force majeur.

IP Rights Disclaimer

1. All the entries must be original works from the candidate, which do not infringe the intellectual property rights of any third parties or violate any terms in related laws;

2. Any legal issues related to the entries (including but not limited to problems concerning reputation rights, copyrights, portrait rights, trademark rights, and patent rights) must be taken responsibility by candidate(s) who submit the entry. If the entry is found to have real legal concerns, FBIF committee has the right to disqualify the entry and its awards. Meanwhile, the candidate(s) has to compensate all the losses caused to the committee;

3. FBIF/Marking Awards committee has the right to promote, report and display all the entries free.

4. All information provided by candidates must be correct.

5. Other attention points

1) Either participating as a single designer or as a team, negotiation with other co-creators and having approval from them are necessary before filling in the entry form;

2) If there are judges having enquiries about the entry’s qualification, the candidate(s) will have to provide written evidence to prove it;

3) Two candidates are not allowed to submit the same work under the same entry theme. If the work is produced by more than one party, please make sure it is not submitted repeatedly.

How to Apply?

MA2021 application follows the procedure of “1. Pay for application 2. Entry submission”. Click the links below to submit entries.

Download MA2022 Application Guide

Entry Submission Portal

Entry Submission Guide