20-years experience in FMCG industry with
specialty in packaging and engineering; work experience in Coca-Cola, Aptar,
PepsiCo, Danone, and Robust. Used have taken the position of R&D director
Packaging Development, Custom engineering director, Associate R&D director
facility management, Associate R&D director packaging development, Package
manager, Engineering manager, Environment manager, and Production line manager
etc in these companies.
Xavi Cortadellas
Gatorade Head of Innovation and Emerging Brands
PepsiCo
Xavi Cortadellas
Gatorade Head of Innovation and Emerging Brands
PepsiCo
Head of Innovation and Emerging Brands for Gatorade, Xavi is in charge of creating the innovation vision and pipeline for Gatorade and other Pepsico Fitness Brands. Xavi also leads the Gatorade Emerging Brands Team and is responsible for the growth of these brands into digital, direct to consumer, e-commerce and new technologies.
Xavi was born in Barcelona where he earned a degree in Architecture. He has a strong sports performance and design background stemming from his 11 years of experience with Nike in Spain, Mexico and Brazil and his 9 years in Gatorade.
Bruno Singulani
Global Brand Identity and Design. Food SBU
Nestle
Bruno Singulani
Global Brand Identity and Design. Food SBU
Nestle
Bruno is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé. Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management.
Working with major brands that range from Beautycare to Food&Bev, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands. During the 4 years he has been at Nestlé, he has challenged iconic global brands to reinvent themselves, while also pushing Nestlé to empower and enable start-up-like initiatives, achieving positive business results through design-led innovations.
Sun Lingli
Innovation Director
Mars Wrigley Confectionery
Sun Lingli
Innovation Director
Mars Wrigley Confectionery
Lingli Sun, Sr. Packaging & Design
Manager role, joined Mars R&D in 2009 as a senior packaging scientist. She
has over 14 years of experience working in the functional area of packaging,
which has enabled her to gain rich experience in packaging innovation and
packaging industrial understanding.
Christophe Pradere
CEO & Founder
BETC Design & BETC Asia
Christophe Pradere
CEO & Founder
BETC Design & BETC Asia
After studying international marketing in Paris, Berkeley and Tokyo
and completing a design degree of interior and product Design at the Domus
Academy in Milan, Christophe continued his globetrotting life by moving to Asia
to begin his professional career as a Brand Design Manager.
At the end of 2000 in Paris, Christophe
founded a global design entity on the in innovative industries market that he
created BETC Design. Today, Christophe develops his brand experience through a
holistic approach that combines the social sciences and a global creative
strategy. By drawing on all the different specialisms of the design industry,
he focus his reflection through the brand Rituals (products/services/places).
Christophe
also lectures at the Parsons School for Design, IMF and the ‘Arts Deco’ and
carries out numerous assignments abroad.
Somchana Kangwarnjit
Owner (Executive Creative Director)
Prompt Design
Somchana Kangwarnjit
Owner (Executive Creative Director)
Prompt Design
Somchana Kangwarnjit graduated from King Mongkut's Institute of
Technology Ladkrabang with a degree in industrial design. In 2009, he founded
Prompt Design, helping his clients to build brands and businesses by delivering
new experiences in strategies and design executions. Prompt Design’s have more
than 100 clients include Nestlé, CP, Singha, Lotte, Meiji, Pfizer,
FrieslandCampina, Glico Ice Cream, Okamoto, Food Empire, Diageo Moet Hennessy
etc.
He is regularly invited to be a committee or jury member for
international design competitions (PENTAWARDS, Core77 Design Award, Asia
Student Package Design Competition (ASPAC), Dremel Design Award, DEmark, SME
Award etc.) and often serves as a guest columnist, guest celebrity designer and
professor for many publishers, corporate and top universities. His works have
been acclaimed internationally, winning numerous global awards: PENTAWARDS
PLATINUM, The Dieline Awards First Place, Red Dot Design Award, German Design
Awards, FAB Awards, Spark Awards, Communicator Awards etc.
Somchana is Board member of Thai Graphic Design Association (ThaiGa).
He is invited to be a keynote speaker at the TEDx ChiangMai. And his next
challenge is President of the Thai Package Design Association (ThaiPDA).
Somchana furthermore is an active member of the EPDA (European Packaging Design
Association).
Rene Chen
Partner
JKR Shanghai
Rene Chen
Partner
JKR Shanghai
René is forever looking for new ways of doing
things. She embraces change and encourages experimentation. She believes that
making mistakes is part and parcel of design while routine and established
methods are barriers to true creativity. René is an excellent communicator because she values
listening as much as talking. She also believes in building a strong team and
is pivotal in developing her own for JKR Shanghai, as she has been with many of
her previous work places.
Starting in
Toronto then heading to Hong Kong, René has accumulated over 20 years of professional experience in the
industry. In 2007, René took on a new direction by relocating to Shanghai to continue her
pursuit in the design profession.
A native from
Hong Kong, René left for
overseas in her early teens and has studied and lived in the UK, USA, Canada
and Italy at different times. René obtained her first Diploma in Graphic Design from Sheridan College
Canada. She also holds a Masters Degree of Arts in Design from the Hong Kong
Polytechnic University.
René is passionate about public speaking. She is
often invited to give speeches in creativity festivals and design institutes,
inspiring fellow colleagues in the creative industry and the next generation.
These events include Cannes Lions, Spikes Asia, FBIF etc.
Over the years, René’s clients have
included Mars, Mengniu, Liby, PepsiCo, Starbucks, Wrigley’s, J&J, Bacardi,
GSK, ABInbev, Unionpay, and Ritz Carlton. René has also led her team to win global recognition
in the A’Design Awards, Red Dot Design Award and the ROI Awards that celebrate
design excellence.
Isabella Hsu
Founder & CEO
Simba Events
Isabella Hsu
Founder & CEO
Simba Events
Paul Williams
Partner & Creative Director
Springetts Brand Design Consultants Limited
Paul Williams
Partner & Creative Director
Springetts Brand Design Consultants Limited
Over 15 years-experience working with global brands Akzo Nobel, Wella, GSK, Unilever, Remington, Nestlé and Energizer. He is passionate that brands should create discussion, connect emotionally and ultimately create a difference.
Weijie Kang
Co-Founder
Shenzhen Oracle Creative Design Co.,Ltd
Weijie Kang
Co-Founder
Shenzhen Oracle Creative Design Co.,Ltd
Current Vice President of The Creative
Centre and Principal of KK Studio at ShenZhen Oracle Creative Design Co., Ltd.
From the year 2000,
Kang has been working among the packaging design industry. While serving for
over a hundred of enterprise companies, he has also created many more popular
commercial works with multiple brands, including Shangri-La, GREATWALL, MIOGEE,
hada valley and YANGHE etc. Meanwhile, he has won multiple international awards
in the field, of which includes iF DESIGN AWARD, Red Dot Award, Pentawards, The
Dieline Awards, A’Design Award & Competition as well as the GOLDEN PIN
DESIGN AWARD. He is also the first person in China to be awarded with the
Golden Award at the Pentawards, which is also known as the Oscar among the
Packaging industry.
Grant Li
Creative Director
L3 Branding Experience Design Center
Grant Li
Creative Director
L3 Branding Experience Design Center
Grant Li, founder of L3branding, who has
been focusing on brand experience design for many years, solving practical
problems and change the competitive landscape for international and domestic
brands to Co-brands include: Coca-Cola, NBA, mead Johnson, COFCO, Mengniu Dairy,
Uni-President and so on. He won numerous international Awards and recognition,
including Pentawards Gold Prize, IF Awards, One Show-Excellent Award, Japan's
Top Allow Asia, Hiiibrand, Graphic Design in China, and so on. The works have
been published in the Wall Street Journal and other international media, such
as the exhibition in American and Spain.
Peng Chong
Founder
Pesign
Peng Chong
Founder
Pesign
Peng Chong is a representative of Chinese new package designer. The founder
of Pesign Design. He has won many internationally prestigious awards such as
Pentawards, Reddot, World Star. He
has a long business relationship with many well-know companies like Mengniu Dairy, Zhangyu Group, Eastroc
Beverage, New Hope Dairy. Through the medium of packaging design ,he bring great market value to the brand ,besides, he is committed to the application of professional to
solve more social problems.
Sophia Nadur
Global Food and Drink Innovator & Tg Green Tea Creator
Ideas 2 Launch Ltd
Sophia Nadur
Global Food and Drink Innovator & Tg Green Tea Creator
Ideas 2 Launch Ltd
Sophia Nadur works for organizations and/or
their advisors across the globe that need help with developing better food
& drink portfolios and/or nudging consumer attitude/behavior change in
relation to what they put into their bodies day after day.
She has more than 20 years’ global
marketing & innovation experience with Coca-Cola, Mars, Unilever, and
Kraft/Mondelez, where she developed and led complex marketing activities and
NPD across multiple food & drink categories in Europe, China, the USA, and
Latin America. She is also a qualified lawyer and, more lately, the co-founder
of a London-based beverage startup that has developed a unique range of Middle
Kingdom inspired "better for you" beverages (www.drinktg.com) that
will support the growth of an emerging drinks’ category in the UK, Europe,
China, the US and elsewhere!
Sophia holds a BSc degree in Physiology
from McGill University, a LLB law degree from the University of London, and an
MBA from Warwick Business School. She is a mentor to numerous entrepreneurs and
business managers through WBS and the Arthur Lok Jack Graduate School of
Business. You can contact her via Linkedin
https://uk.linkedin.com/in/sophianadur, via WeChat snadur, or Twitter
@sophia_isa.
Van Fan
Founder & CEO
Hotdesign
Van Fan
Founder & CEO
Hotdesign
A well-known industrial
designer
The co-founder and CEO of Hot Design
15 years of project design experience, led the team in serving
Motorola, GE in the US, Belkin, Electrolux, Nongfu Spring, Junlebao,
Zhongxing Communication, and Super among other well-known international and national famous enterprises.
Winner of top awards at home and abroad such as Red Dot Design
Award、IF Design Award、Pentawards, China Red Star Design Award, and Successful Design Award
Top 100 Chinese Youth Designer of
the Ministry of Culture
Nominee of Top Ten Outstanding Youths of Chinese Industrial
Design by Dragon Design Foundation
Director of China Industrial Design Association
Director of Zhejiang Provincial Industrial Design Association
Top Ten Industrial Designers in Zhejiang
Ten Elites of Industrial Design in Hangzhou
Director of Hangzhou
Industrial Association
Joan Josep Bertran
Founder & Director
JJ Bertran Studio
Joan Josep Bertran
Founder & Director
JJ Bertran Studio
Since 2003, Joan Josep Bertran has run his
own studio mainly catering identity and packaging design for wine cellars and
other beverages.
The studio has had clients across Spain and
in other countries of Europe, the Middle East, South Africa and latin America.
He established his practice in Barcelona as
an independent graphic designer upon returning from Sydney, Australia, where he
went to work for Feeder Studio. Before, he had joined Springer&Jacoby in
Barcelona where he worked as a designer and an art director for Mercedes-Benz
Spain. His first professional steps were done at Villuendas+Gómez, where
he gained experience on identity and design for culture oriented clients.
He has been awarded different international
and national prizes both in advertising and design through his career, his work
featured on books on packaging globally and has been selected jury for design
awards.
Hernan Braberman
Partner & Executive Design Director
Tridimage
Hernan Braberman
Partner & Executive Design Director
Tridimage
Hernán Braberman is Partner and Executive
Design Director of Tridimage, the leading 3d branding, graphic and structural
packaging design agency in Latin America. Its creative headquarters are in
Buenos Aires and it has account directors in Mexico, Ecuador and Guatemala.
In 1995 Hernán´s passion led him to found
Tridimage. Since then, he has not stopped creating and renewing brands
throughout Latin America and Europe, achieving a positive impact on consumers,
the market and society.
Tridimage's reputation attracts the
attention of both established and emerging companies operating in Latin
America, USA and Europe. Tridimage has worked for more than 30 countries in the
world.
Its projects have been awarded six
Pentawards, Vertex Awards, A' Design Awards, Ameristar, Good Design Seal,
POPAI, Estrella del Sur and Pack Andina awards.
Hernán hosts BRANDERMAN podcast, focused on
branding and packaging design. His work as a designer continues to take him
around the world, sharing his experience and knowledge with all those who
recognize the unlimited power of design.
Stepan Azaryan
Founder & Creative Director
Backbone Branding
Stepan Azaryan
Founder & Creative Director
Backbone Branding
Having graduated from the Yerevan State Academy of Fine Arts in 2004,
Stepan Azaryan quickly paved his way and soon became one of the leading
designers in Armenia and got a wide recognition out of the borders of the
country. While studying at the Academy, Stepan Azaryan worked intensively and
in his third year created his debut project inspired by the notion of
biomimicry, thus bringing an innovative approach to looking at the surrounding
world. This concept was duly credited and acknowledged and was put into a wide
use.
In 2004 he started working as
a graphic designer in Armenian leading design agency PrintInfo.
In 2008 Stepan started his freelance experience, and the same year he received
the first prize in the China Best Foreign Stamp Annual Poll for the Best
Stamp Design.
Stepan` s quest for the most irrational and the ground-breaking finally
resulted in founding a creative design studio, “Backbone Branding”. Besides a
successful cooperation with local producers, he led Backbone Branding to an
international framework. And not only his company: a local beverage producer started
to export its products as a result of the cooperation with Backbone Branding. Among
the clientele, there are also businessmen from Russia, UAE, among which is
world famous football player, Diego Armando Madonna as a co-owner in Cafe diego
projet developed by Backbone Branding.
Among
other highly prestigious international awards, Backbone Branding received
highly acclaimed Pentawards, The Dieline, Golden Drum, Golden Hammer, KIAF and others, the total number
of awards reaching 35.
Stepan Azaryan was invited to represent Armenia in a number of festival
juries, such as 2012 Popok 3 International Advertising Festival, 2013 Kyiv
International Advertising Festival and 2015Ad Black Sea International
Advertising Festival.
Stepan Azaryan, representing Backbone Branding, participated in the prestigious 9th Pentawards Trophy Ceremony 2015 in London and in
the 10th official Pentawards Trophy Ceremony 2016 in Shanghai, being the
only representative from Armenia.
Having a diverse and fascinating
experience and a big desire to share it, Stepan organizes and participates in
master classes, conducts talks about design tendencies, international market
and more, meets professionals, inspires the beginners and is full of ideas of
reconstructing and innovating the notion of design in Armenia. He is also a
member of a team, which mission is creating innovative products from Armenia to
international market and developing them with the help of crowd funding
platforms.
Benton N. Sauer
Founder & CEO
BN Creative
Benton N. Sauer
Founder & CEO
BN Creative
Benton Sauer, Vice President Managing Director/Executive
Creative Director LPK Asia, is responsible for leading our multi-national team
and efforts in Singapore and Guangzhou, China. With more than twenty years
experience of FMCG industry about brand strategy, innovation and design, his
customers are including : Kellogg Kellogg's, Jim Beam, Pringles Pringles,
Hershey 's good, Ocean Spray and so on.
Ben has a talent for channeling his energy and
entrepreneurial prowess for clients across a wide range of categories. As the managing director for one
of LPK’s core regional business units, Ben creative capacity is matched by an
innate understanding of business strategy. For over two decades, he has
provided senior leadership and creative direction for clients spanning a
diverse range of industries.
Ben has lead LPK’s innovation practice, and created LPK
Innoventures® Ideation, a holistic innovation process that delivers new brand ideas, fills
brand pipelines and builds business. His experiential approach to idea
generation is inclusive of clients and centered in interdisciplinary co-creation
as a key factor leading to actionoriented results and increased probability for
initiative success. It also fosters the kind of intimacy that nurtures organic
client relationships, and Ben has helped LPK grow its existing portfolio of
clients, in addition to developing a range of new client relationships. Ben has
taught at the University of Cincinnati and Northern Kentucky University and
frequently lectures on brand design, innovation and creativity training. He
holds a bachelor’s degree in graphic design from the University of Cincinnati
College of Design, Architecture, Art, and Planning (DAAP).
Lina Su
Associate Director, Design Asia Pacific
Mars Wrigley Confections
Lina Su
Associate Director, Design Asia Pacific
Mars Wrigley Confections
Lina joined Wrigley APAC R&D Sensory in 2012
with prior work experience in Unilever global R&D Center as consumer
technical insight and claim manager. And since then, she has continuously
driven deep consumer experience insights, supporting successful innovation,
renovation and productivity initiatives for global and regional scale brands,
including EXTRA gum renovation, soft chew gum innovation for FIVE and
DOUBLEMINT etc. Lina also extended his role to design since 2015. Partnering
with cross-functional teams, she successfully led project for gum category
pipeline generation in China by leveraging strategic design thinking. She also
led many package/product design projects for chocolate, gum and fruity
confection.
Pang Wenyan
General Manager
Qinwei Design
Pang Wenyan
General Manager
Qinwei Design
Pang Wenyan graduated from the Design Department of Shanghai
Academy of Fine Arts in 1996. In 2002. she founded Shanghai Qinwei Graphic Design Co.,
Ltd. and has been the General manager since then. The company focuses on the branding and
packaging design of fast consumer goods, and has long and close cooperation
with many international and local famous brands.
Social Duties:
National Committee member of Design
Committee of the China Packaging
Director of Shanghai Packaging Technology
Association
Deputy Secretary General of the Design
Committee of Shanghai Packaging Technology Association
Brand Collaboration Center of Shanghai
Academy of Fine Arts. Executive
Director. Postgraduate Tutor.
Visiting professor of Academy of Fine Arts,
Shanghai Normal University
Expert of Shanghai YF Vocational &
Polytechnic school
Members of China Vocational Education Association
Hiroko Ogawa
Founder & CEO
OGAWA HIROKO DESIGN
Hiroko Ogawa
Founder & CEO
OGAWA HIROKO DESIGN
Jen Newell
Head of Realisation
Pearlfisher
Jen Newell
Head of Realisation
Pearlfisher
Jen Newell is an experienced Head of Realisation, a design industry professional with over 25 years experience bridging packaging, digital and advertising.
I love to problem solve and I am a devil for the detail – it’s the little details that can make the biggest difference to how a project comes to life and the impact it brings.
Skilled in Production, Artwork and Technical Realisation with a focus on materials and sustainability.
Anna Lukanina
Managing Partner
Depot Branding Agency
Anna Lukanina
Managing Partner
Depot Branding Agency
Anna Lukanina, managing
partner Depot branding agency, board member glba Moscow, President of Russian
Brand Consultancies Association
Working in the packaging and branding industry for 20
years. In 2002 Anna joined the team of Depot – the leading international
branding agency based in Moscow, recognized as the most creative in Russia, the
proud winner of many awards including Cannes Lions, Eurobest, Red Dot, Pentawards,
EPICA, EDA, Dieline and others.
In 2008 Anna joined the executive board of the
European Brand and Packaging Design Association (epda) and was its President
from 2011 to 2013.
Anna is the winner of Kotler Awards for achievements
in the field of branding and design.
She is а member of design jury of Cannes Lions 2019, Pentawards
2015, 2016, jury member of Silver Mercury 2017-2019, White Square 2020, the
World Dairy Innovation Awards 2016, 2014, Effie Awards 2015.
In 2018 Anna took part in the double European survey
launched by ALL4PACK Paris and was selected to represent Russian design
community among 23 international designers based in 16 different countries.
Since 2014 Anna is managing glba Moscow, representing
Global Local Branding Alliance (glba) in Russia and Eastern Europe.
In 2019 Anna Lukanina became the President of the Russian
Brand Consultancies Association.
Anna is a bright and talented person who inspires the
team and drives the creativity not only within the agency but also in her
private life. She believes that curiosity leads to inspiration and always keeps
her eyes wide open.
Kheireddine Sidhoum
Chief Creative Officer
Dragon Rouge
Kheireddine Sidhoum
Chief Creative Officer
Dragon Rouge
Kheireddine Sidhoum joined Dragon Rouge in December 2013 as global chief creative officer - Multiculturalism and an open mind are his watchwords.
Street artist, Scientist and passionate about music, he started his design career more than 20 years ago at IG Design, and spent 11 years at the Brand Union in Paris and New York.
He returned to the Paris office as Executive Creative Director where he managed the creation of a huge range of national and international projects across consumer, corporate and retail branding.
In 2012, he founded his award winning design agency, Button Button.
He was part of the Cannes Lions Design Jury in 2019.